Organisation: Australian Sales Research Bureau Pty Ltd (1955 - 1990)
- 5 April 1955
- 6 February 1990
- Reference No
- ACN 004333939
The Australian Sales Research Bureau, also known as the ASRB, was the company responsible for survey design and fieldwork for the Age Poll from its inception in 1971 until the end of 1974. Irving Saulwick held the positions of Managing Director and Chairman of the company during this period.